Contrary to popular belief, not every book is purchased online. Some folks still enjoy going into their neighborhood bookstore to purchase a book. Borders would like to have everything you want in stock, but if they don’t you can order the item and have it shipped for free.
Booksellers have had to contend with a lingering slump as consumers have headed online, especially to Amazon’s web site. Borders has been getting out of categories such as music and putting a greater focus on helping shoppers choose books. It has also cut jobs and inventory.
Borders said it added children’s toys and items geared toward teens, such as Twilight-themed journals and clothing, to attract shoppers for the holiday season.